Aagam Holdings Private Limited is a venture that hopes to bring socio-economic development to our economy and cater to the needs of poor and low income section of society through Microfinancing. Small loans upto Rs.50,000 are granted to people from nearby villages in Valsad district of Gujarat for starting small businesses, farming etc. At present the venture supports about 800 people in achieving their dream of a good business and stable income. The tag line for this venture is “Nurturing Dreams” .
Fire is symbolic of our inner light and is also a source of energy. It represents passion, positive action and warmth. The logo designed shows within the negative space of a flame, two hands that complement each other and seem to hold each other. Hand gestures are a language in themselves and portray emotions very well. The sector of financing that Aagam is in, it was very important that the target audience builds a relation of trust with the firm so that they are comfortable taking loans. The colour palette used is a representation of the Indian flag thus giving a feeling of Aagam being ‘Swadeshi’ and recognised by the people.