Agritude is a startup that designs systems to grow plants using the technology of Hydroponics. The firm wanted a logo that showed their technical expertise and growing plants. The essence of Hydroponics is in the method of growing plants without soil using a nutrient solution in water. This form of the logo represents the plant growing in a jar of water and the style is constructed like the pipeline system . The colors used are that of water and plants and the contrast between them gives a vibrancy to the logo.