Anaven is a joint venture of AkzoNobel and Atul Ltd to set up a manufacturing unit of monochloroacetic acid (MCA) in India. This is a unique opportunity for the companies to produce this chemical which is an essential building block in the chemical industry. The facility will mainly serve the Indian MCA market. Atul is extremely passionate about taking forward the ‘Make in India’ movement that has been initiated by the government.
Atul is a very concious company with respect to the society and environment. Constant efforts are made in this regard so that the activities of the company may not hamper the environment. This same sentiment is being carried forward with ANAVEN. The form of the logo shows a blooming lotus which symbolises growth and implies environmental resposibilty. The colour palette of this logo needed to show a merger so we have used the blue of Akzonobel’s logo and the orange of Atul to create the new logo.
ClientAkzoNobel and Atul LtdServiceLogo design, Packaging DesignYear2017