With a rich heritage of seven decades, Atul has established state-of-the-art facilities to produce tissue culture raised date palms.The endevour is to improve the ecology and economy of arid regions. Date delights is a brand of Atul Ltd that retails dates and date products made in India.
We designed packaging and structure& graphics of point of sale racks for the brand. The point of sale rack needed to show the environment of the product. It has an illustration of the date palms growing in the desert and the style of illustration has an Indian touch to it. The range of products has been advertised on the sides.
The dried dates are retailed in stand up pouches and fresh dates in plastic clamshell containers. The designed graphic for both have a criss cross pattern that runs across with the colours of the dates on them. Dates and their benefits have been illustrated on the front.
