A brand run by young, enterprising individuals that are go-getters and trend setters, GitHub is a one stop shop for all the corporate gifting and brand building requirement. The new logo needed to portray a sophisticated look and attract companies to come to GifttHub for their gifting needs. The brand is vibrant, young and contemporary, so we chose a symbol which is very popular in our generation and is an icon for trends- The Hashtag (#). This icon is widely used by youngsters to highlight to other what is in trend and people also follow the most interesting discussions due to this.Since the symbol is so simple and internationally known it has a very good brand recall for the company. The symbol is seamlessly integrated typographically in the name and can be used individually as a symbol to brand any of the company’s products. The symbol also looks similar to a ladder and shows growth and upward movement. The italics font used gives the whole logo a positive direction and the feeling of speed. The color palette of Purple in combination with gold gives a rich and sophisticated look.
ClientStep uppServiceLogo design , stationary branding, Web artwork deign.Year2016