The brand Luxerus is a high end lighting solutions company.
Light is a form of energy, a certian portion of which is visible to the eye and is
responsible for our ability of vision. Light radiates from a point and symbolically
represents positivity and the start of something new. As a brand we wanted to
highlight positive growth and cutting edge technology being used as a USP. The ‘Us’ in the brand name has been highlighted to emphasise that the company can actualise any lighting related concerns for their client and that the first name that strikes the mind when one thinks of luxury lighting should be Luxerus.
The logo is very grounded and yet gives a light glow they way lighting creates
a mood in any room. The type has been given a contemporary feel.
The colours used are pastels with a contrasting gold that glamorises the visual identity of the brand.